Paula's Choice in the UAE
Research-driven skincare and the famous 2% BHA exfoliant
Paula's Choice is an American skincare brand founded by beauty consumer advocate Paula Begoun in 1995, built on ingredient research and fragrance-free formulas. Its Skin Perfecting 2% BHA Liquid Exfoliant is one of the most recommended exfoliants in the world.
The brand focuses on well-studied actives — BHA and AHA exfoliants, antioxidants and retinol — with transparent ingredient information, making it a favourite for people who want evidence-led routines.
Where to buy Paula's Choice
Retailer links are for convenience; availability and prices are set by each store.
Paula's Choice reviews
Ranked by verified customer rating at Cicabelle
Paula's Choice
What is the Paula's Choice 2% BHA good for?
It's a salicylic acid (BHA) exfoliant that unclogs pores and smooths texture, popular for blackheads, congestion and uneven skin. Introduce it gradually with daily sunscreen.
Is Paula's Choice sold in the UAE?
Yes, Paula's Choice is available in the UAE, including at Cicabelle. Check the retailers below.